Don’t Get Me Started

Continuing the successful state and community efforts to address the growing problem of prescription drug addiction and overdose, Orman Hall, Director of the Ohio Department of Alcohol and Drug Addiction Services (ODADAS), announced the launch of a new campaign called, Don’t Get Me Started, a statewide public service campaign that speaks to young adults and their friends and family.  The new initiative is a partnership between ODADAS and the Ohio Association of County Behavioral Health Authorities (OACBHA).

The campaign is designed to educate young adults 18-29 about prescription opiate abuse and addiction, reaching out with a message that motivates viewers to steer clear of prescription drug misuse and abuse, while providing information on addiction treatment resources for themselves or a loved one. The campaign includes the following:

• A branded website at www.dontgetmestartedohio.org.
• Eight (8) outdoor billboards in highly-affected counties
• Online banner ads on music, social media and gaming sites popular with young adults
• Convenience store posters at 400 locations across the state
• Posters displayed at locations throughout the state, in partnership with local opiate task forces
• Dedicated Facebook page where Ohio residents can share their own stories

To hear the stories of real people impacted by the prescription painkiller epidemic, and to get information about the campaign, visit www.dontgetmestartedohio.org. To join in the conversation online, visit www.facebook.com/DontGetMeStartedOhio

Category: CEO Minutes.